Coinbase x Gaming Sweepstakes Solutions

COPYWRITER ASSIGNMENT FOR GROWTH PRODUCT MARKETING AT COINBASE

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INTRODUCTION

This exercise will help us understand your creativity, attention to detail, and proficiency in crafting compelling and engaging copy. For this assignment, you will create promotional content for an incentives campaign.

MY SOLUTIONS:

1. Email:

Subject: Coinbase x [Gaming Company] Sweepstakes: Win 1 BTC!

Hey [user],

We are glad to unveil our incredible new collaboration with [Global Gaming Company]! As part

of the celebrations, we are delighted to share our special bonus that is now available in our new

sweepstakes. Imagine this: You can win 1 BTC!

For those of you who already use Coinbase, you have the opportunity to receive $20 in BTC just

for signing up for the sweepstakes. It is our way of expressing our gratitude to each and every

one of our valued members in our community.

If you’re reading this post as a first time Coinbase user, we warmly welcome you! We also have

a unique gift for you. Open an account, make your first trade, and receive $40 worth of BTC and

one entry into the grand prize draw. Start your crypto journey on Coinbase.

[Enter Now]

Don’t miss this chance to grow your crypto and become a part of one of the most vibrant gaming

communities in the world!

The Coinbase Team

2. Social (Tweet) (280 characters):

🚨 Big News! The NEW Coinbase X [Global Gaming Company] grand sweepstakes is HERE!

🎮 WIN 1 BITCOIN 💰 Existing users: Sign up and receive $20 in BTC for free. New users: In

this global event, participants earn entries for signing up and trading on Coinbase and a chance

to win $5000 of BTC or a seat in a major poker tournament, plus 0.002BTC for each referred

friend who completes a trade. #CoinbaseSweeps #Crypto

3. Push Notifications (120 characters each):

🎉 Win 1 BTC! Join our latest sweepstakes now and get a $20 bonus of BTC. Don’t miss

out—enter now!

New to Coinbase? Deposit now, trade and get $40 in BTC + a chance to win 1 BTC. Don’t wait.

Grow your portfolio!

4. Blog/Press

Coinbase X [Global Gaming Company] Global Sweepstakes - Grand Prize 1 BTC!

Coinbase is ready to announce a partnership with [Global Gaming Company] to launch an

amazing sweepstakes in both gaming and the crypto communities. This campaign aims at

improving the interaction with its users and introducing them to the new age of crypto. The

promotion also will include a grand prize of 1 BTC, both the potential and the current users will

get a chance to win it. One lucky winner will take home 1 BTC!

Existing consumers of Coinbase must sign up for this and they will receive $20 in BTC just for

doing so and by participating in the sweepstakes. A reminder to the first time users who are

using Coinbase; there’s a chance to also win $40 in BTC besides being eligible to join the

sweepstakes. There are so many prizes to be won and it’s an exciting time to celebrate our

collaboration.

Don’t miss out and become a user on Coinbase today to grow your crypto portfolio. For more

information and to be a part of the sweepstakes, check out the Coinbase website for more

details. Coinbase is a secure platform for acquiring, selling and staking your crypto such as

Bitcoin, Ethereum and others. Credited by millions of investors worldwide, Coinbase is one of

the market’s pioneers, becoming a leader in the crypto world. Start your crypto journey on

Coinbase. Enter here for a chance to win!